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Selecting a Writer

It costs virtually the same to produce a paper regardless of how well or poorly the writing conveys the intended message. To avoid the opportunity cost associated with bad or merely competent writing, use the following criteria when selecting a writer. 

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Choose someone who can discuss your business and technical issues intelligently.

There’s nothing more frustrating than needing to explain yourself multiple times. To avoid this situation look for proven technical and business competence. Each member of our team has more than fifteen years of technology industry experience. We use this experience to quickly understand, interpret, and persuasively explain the benefits of your product.
 

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Evaluate work samples.

If you don’t like what you’re reading, you shouldn’t go any further. If the writer can’t persuade you of his value, how can he possibly convince others of your value? When evaluating a writer’s work, look for clear and concise messaging combined with high levels of technical and business understanding.
 

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Check references.

There’s an old saying: You are only as good as the company you keep. Look for a firm that has formed lasting relationships with its clients. High levels of repeat business are proven indicators of customer satisfaction. We strive to—and have succeeded at—building partnerships with our clients. In addition to our work with corporate clients, we contribute to respected technology publications such as Better Software, Intel Developer Services, DevX, SDTimes, and Software Development Magazine.

Start My Paper

Please contact us to schedule a free consultation. We can start a new paper, update existing papers, or finish a work-in-progress that has been sitting around for many months.

 

 
 
We Know Your Audience

The key to writing effective marketing collateral is getting the point across quickly and clearly with just the right level of technical detail.

Communicating the right message requires an intimate knowledge of the readers' capabilities and concerns. Technical Insight has the real world experience that enables us to understand what drives your audience. 

We use this knowledge to craft a compelling paper that meets your business needs.